The pharmaceutical industry is highly competitive, leading to a big increase in global healthcare advertising, with spending expected to reach over $52 billion by 2028. Many pharmaceutical companies rely on printed materials like posters, brochures, and mail for communication, with print being a popular choice. In 2022, more than 76% of these companies used printed materials for educating patients, up from 63% the year before.
Printed materials are vital for educating patients and healthcare providers, building trust, and promoting brands. However, inefficient printing systems can make it difficult for companies to manage their needs. Changing regulations also pose challenges, says Kevin Kaiser from FedEx Office. He suggests that a print-on-demand model allows companies to print only what is needed and adapt to regulatory changes easily.
Print-on-demand is effective in ensuring compliance with regulations while building relationships with patients and maintaining brand loyalty. During the COVID-19 pandemic, Kaiser helped a healthcare organization quickly produce printed materials for vaccine clinics, which needed to meet specific regulatory requirements. This model allowed them to print the necessary quantities on short notice.
With more patients using telehealth and home healthcare services, printed materials provide valuable information about medicines and healthcare topics, supplementing the instructions given by healthcare providers. Print is adaptable and can be customized for different audiences. Using a content management system, FedEx Office can update materials universally when regulations change, saving time and ensuring compliance. Companies can also print materials in various languages and use images that reflect their target audiences.
For biopharma companies, having a print provider that offers customizable and quick-response printing is essential to reduce inefficiencies, manage costs, and maintain brand consistency while meeting regulatory standards. Secure data handling is also crucial for compliance.
Print-on-demand can be cost-effective, as it avoids large print runs that may become outdated. Instead, companies can print as needed, which is not only budget-friendly but also valuable. Kaiser emphasizes the importance of working with a provider who can help choose the best options for creating and distributing communication materials.
To learn more about customized printing and staying competitive, FedEx Office offers consultations.