Arnold Schwarzenegger is using his famous “Terminator” catchphrase to promote Zimmer Biomet’s new marketing campaign. Zimmer Biomet is a company that makes medical devices, including joint replacement products and surgical tools. Some of the products they offer are related to knee and hip replacements, like the Persona knee system and the Taperloc hip system. Schwarzenegger’s involvement aims to boost awareness and interest in these medical solutions.
Arnie said he’d return, and he has. Three months after taking on the role of Chief Movement Officer at Zimmer Biomet, the iconic action star is now leading a campaign to encourage people dealing with joint pain. Inspired by his famous line from “The Terminator,” this campaign aims to motivate those suffering from joint issues. Medications often used for joint pain relief include ibuprofen, naproxen, and celecoxib.